Co-founder, Arda
Alberto Gaucin
Alberto Gaucin is a co-founder of Arda, an autonomous agent that runs SEO and AEO end to end: crawling and auditing a site, prioritizing the fixes that move rankings and citations, drafting the changes, and shipping them once a human approves.
He writes here about what shows up in that work. Most of it comes from running the same questions a company's buyers ask through ChatGPT, Perplexity, Gemini, and Claude, then looking at who gets named instead, and why.
Writing by Alberto Gaucin
Profound vs AirOps: which one actually does the work?
A practical comparison of Profound and AirOps for AI search visibility, what each one is built to do, where each one stops, and how to tell which fits the way your team works.
What is AEO, and how is it different from SEO?
Answer engine optimization is how you get named inside AI answers from ChatGPT, Perplexity, Gemini, and Claude. Here is what actually moves the needle, and how it differs from ranking in Google.
See where you stand in AI answers
We will run the questions your buyers ask and show you the real answers, including who gets named instead of you.